Swiss Army Brand is a recognized throughout the world by just mention about Swiss Army Brand watches and Victorinox Swiss Army knives. It is a world class importer, distributor and manufacturer of premium consumer products. Plus, their logo of a white cross in a shield set off against a bright red background makes it an outstand brand among travelers.
Let me tell you a bit about Swiss Army Brand. In 1897 the Original Swiss Army Knife was created in the small village of Ibach, Switzerland. Since that time, Victorinox has become well-known in more than 100 countries for precision, quality, functionality and versatility. This century old heritage has been extended to Swiss Army Watches, which reflect the ingenious design and outstanding durability Victorinox has come to stand for over the years. Uncompromising craftsmanship makes these watches worthy to carry the “cross and shield” emblem that symbolizes the legend of Victorinox and the Swiss Army Brand.
The VICTORINOX “Swiss Army Knife” is over 100 Years Old. This useful pocket Multi-Tool was legally registered on June 12, 1897. Over 34,000 of these pocket tools with the distinctive Swiss cross leave the factory in central Switzerland each day. Ninety per cent are for export to over 100 different countries and serve as ambassadors for Switzerland.
Karl Elsener, the company founder, wanted to create work in sparsely industrialized central Switzerland and counter the emigration spawned by unemployment. To go from hand-crafting to industrial production was at the time adventurous and required enormous determination. Today, this family business in Schwyz provides 950 jobs.
After the soldier’s knife, which every recruit receives upon entering the army, Karl Elsener developed a new, elegant and light weight pocket knife, with six practical tools. He called this new model the “Officers and Sports Knife”.
After an unparalleled success story around the world, the VICTORINOX “Swiss Army Knife” is even orbiting the earth as part of the standard equipment of the Space Shuttle Crew. The knife has also been successfully proven on expeditions: in the arctic ice of the North Pole; on the highest peak on earth, Mount Everest; in the tropical rain forests of the Amazon, and elsewhere. Time and again, it has been a life saver in situations of extreme danger and great need. The New York Museum of Modern Art and the State Museum for Applied Art in Munich have selected it for their collection of excellence in design, and, since Lyndon B. Johnson, US presidents present guests with VICTORINOX pocket knives.
However, their commercial distinctiveness correspondingly incorporates the red and white colors and a cross in a rounded square. You may think that they would in the long run come together or possibly any one of them would drastically revolutionize to another identity or trademark in the attempt to make a distinction from the other. Well they don’t. Typically, as a market leader, Victorinox does not mention Wenger at all who clearly plays the role of the ‘second-best’ either in its promotional material or advertising. Wenger on the other hand comes out to get a lot of mileage out of Victorinox reputation and addresses the competition directly in its advertising and promotion.
All Swiss Army watches are made in Switzerland with precision Swiss Movements. My choice of Swiss Army watch undeniably would be Maverick Chrono. As you are well aware, Maverick Chrono is also been made in Switzerland with precision Swiss quartz movement. It’s name already give us a clue of the type of this superior watch, a Chronograph watch which has a satin steel case with screw-in caseback and satin screw-down crown. It’s also complete with luminous hands and hour markers so that you still can check the time even in the dark. Lot’s of people unwrapped their wrist-watches whenever they get into water for they afraid their watch would be moisted internally. No need to worry, my choice of watch is equipped with water resistant to 100 meters or 330 feet. How’s that sounds like? Moreover you can always check for date on the watch. Maverick Chrono is also included with sweep second hand and mineral crystal to cover the whole facet. I also loved the satin steel bracelet with triple-looking safety clasp with diver’s extension.
Need to know more about the Swiss Army watches? Please come and see and we be happy to show you our collection.