Putumayo is a river that begins in the South American country of Colombia and flows along the border of Ecuador and Peru until it reaches the Amazon in Brazil. Putumayo’s founder, Dan Storper, was traveling through the region in 1974, and was so enamored with its beauty, he decided to name his new handicraft shop after it.
The etymological origins of the word Putumayo in Quechua (indigenous Indian language) are as follows: Mayu (or Mayo) means “River” and Putu can mean either a gourd for drinking chicha, which is a homemade corn/maize liquor, or “nace” (birth) or “sale” (leaves). Therefore, the Quechuan origins of the Putumayo word could be understood to mean either a gourd river or “birth of the river.” Another literal meaning of the word Putumayo is a heron (type of bird).
Putumayo World Music was established to introduce people to the music of the world’s cultures. The label grew out of Putumayo clothing company, founded by Dan Storper in 1975 and sold in 1997. Co-founder Michael Kraus joined Storper to help launch Putumayo World Music in 1993. In the past fifteen years, the label has become known primarily for its upbeat and melodic compilations of great international music characterized by the company’s motto: “guaranteed to make you feel good!”
Putumayo’s CD covers feature the distinctive art of Nicola Heindl, whose colorful, folkloric style represents one of Putumayo’s goals: to connect the traditional to the contemporary. By combining appealing music and visuals with creative retail marketing, Putumayo has developed a unique brand identity, a rarity in today’s artist-based music industry.
Putumayo is considered a pioneer and leader in developing the non-traditional market. A large portion of its target audience consists of “Cultural Creatives,” a sociological and lifestyle term for 50 million North Americans and millions more around the world with an interest in culture, travel and the arts. To reach these consumers, Putumayo has built a proprietary network of more than 3,000 book, gift, clothing, coffee and other specialty retailers in the US and thousands more internationally that play and sell its CDs, in addition to maintaining a strong presence in record stores.
Since it began in 1993, Putumayo World Music has contributed to many non-profits doing good work in regions where the music originates. For the past years, Putumayo has focused its non-profit efforts on various local as well as international NGOs working in different parts of the world. They intend to keep on supporting these organizations and other specific NGOs working in the countries where the music originates.
Putumayo’s products are protected by their Feel Good Guarantee. If you are unhappy with any purchase of a Putumayo CD, you may return it to Putumayo for a full refund. Send the CD, along with your receipt of purchase and your address to: Putumayo World Music, Attn: Consumer Returns, 411 Lafayette St., 4th Floor, New York, NY 10003